Logo and label design for PASTA BITES, Iceland

Logo and label design for PASTA BITES, Iceland

© Knowledge Game Design Studio, ΝΙΚΟΛΑΟΣ ΖΗΣΗΣ

The PASTA BITES logo was born from an abstract play of lines: the P and b merge into a single monogram, revealing a subtle A at their intersection. The custom typeface of the wordmark decodes the symbol and completes the identity with clarity. The label design follows the same visual language — floating black‑and‑white food collages, curved lines that evoke bursts of flavor, and two bold color directions: LAVA in red/black and GREEN punch in green/black. A contemporary, casual approach crafted for an Icelandic sauce line with character.