Corporate Identity Layout – Product Brochure Design, Aggelakis, Chalkida
Corporate Identity Layout – Product Brochure Design
© Knowledge Game Design Studio, NIKOLAOS ZISIS
Aggelakis is one of Greece’s most distinguished poultry producers, known for its award‑winning chicken products of exceptional taste, quality and nutritional value. As part of its new marketing strategy and comprehensive rebranding, the company reintroduces itself with a refreshed look & feel and the tagline TASTE GOOD LIFE, expressing its renewed identity and contemporary positioning.
As a creative studio, we were commissioned to structure and organize the full architectural layout of the corporate identity system, based on the complete photographic material, new logos, badges, infographics and icons provided by the marketing department. The guidance was clear: to build a cohesive, clean and functional visual framework that fully aligns with the new strategic direction and supports the company’s repositioning.
The applications included corporate cards, letterheads, envelopes, compliment cards, information tags, vehicle and truck graphics, various business documents and advertising layouts — culminating in the design of a highly complex product brochure. This brochure had to integrate a large volume of photography, graphics and informational content while maintaining clarity, hierarchy and strong communication flow.
The challenge of the project lay in the abundance of material that needed to be organized with strict adherence to the marketing guidelines, without compromising creativity or compositional coherence. Photographs, vector elements, typefaces and informational blocks had to be arranged in a way that ensured visual coordination and full alignment with the website being developed simultaneously, from which we were required to take continuous structural references.
With most creative tools predetermined and limited, the need for hierarchy and clarity became the central objective. Our role was clearly defined: to design the grid architecture upon which all applications would be built, ensuring consistency, functionality and communicative strength across the entire identity system.
Color played a decisive role in organizing and differentiating content — both within the corporate identity applications and in the product brochure. It helped clarify the visual landscape, emphasize the corporate character and distinguish product categories, informational elements, messaging layers and the company’s global award recognitions.
Bringing all these elements together into a single product brochure was a demanding undertaking. Nevertheless, the final result delivered clarity, structure and strategic communication, fully aligned with the company’s expectations and its five core commitments: Taste, Quality, Wellness, Sustainability and Solidarity.