Design of Two Advertising Prints, M. STROGILOUDIS, origin of quality & creation, Piraeus

Design of Two Advertising Prints – Tagline Creation

© Knowledge Game Design Studio, NIKOLAOS ZISIS

For the two advertising prints created for the company’s appearance in different issues of the A–Z BAKERY & PASTRY magazine, we developed a commercial‑oriented visual approach, with clear targeting and a differentiated creative direction for each product.

In the first advertisement, the creative concept focused on promoting the brand’s core cake mix categories. We designed a composition featuring six circular, symmetrical photographic crops of fully prepared cakes, framed with organic bronze fine‑line details that add a refined luxury touch. Flavor elements — fruits, nuts and other ingredients — extend beyond the boundaries of the crops, blending into the white marble background, which reinforces the premium aesthetic and the positioning of the brand’s pure mixes and flavors.

In the second advertisement, also commercial in tone, we focused exclusively on the Amarena Yogurt Cake mix. The composition centers on a striking photographic presentation of the cake placed on a serving tray, surrounded by fresh amarena cherries, the key and natural ingredient of the product. The color palette, inspired by the deep tones of the amarena fruit, extends into the background and the typographic frames, further enhancing the visual storytelling and emotional impact.

Both advertisements were designed to communicate clarity, premium character and immediate flavor association, while maintaining a cohesive visual language that reflects the company’s values and aesthetic identity.