Logo Design – Packaging Design, elionas, Germany

Logo Design – Symbol – Packaging Design

© Knowledge Game Design Studio, NIKOLAOS ZISIS

The creative direction for the elionas brand was built on authenticity, natural balance and the need for a clean, premium identity that stands out in the European olive oil market.

The wordmark is crafted with a custom geometric sans serif typeface, offering elegance and a sense of organic harmony. The letter l, shaped with a calligraphic gesture, transforms into an olive leaf, accompanied by an olive fruit, forming a strong and instantly recognizable symbol that expresses the essence of the product.

Family heritage is represented through a contemporary, semi‑circular quality seal, integrated into the symbol, functioning as a guarantee of authenticity and reinforcing the emotional connection with consumers. It highlights the long‑standing experience of the Dimou family in the olive groves of Olympia.

On the packaging, the symbol — also used as a standalone graphic element — dominates the white background. The color palette combines green, gold, and the deep dark tone of the olive fruit, creating strong contrast and visual clarity. The result is a package that stands out immediately when browsing olive oil products on Amazon.

On the side panel, a stylized map of the Peloponnese with a clear reference to Olympia strengthens the product’s local identity and authentic origin.

The overall design strategy follows a minimal, natural and genuine aesthetic, aiming to communicate the purity and quality of the olive oil, to differentiate the brand clearly from competitors, and to inspire trust among German consumers — enhancing the commercial potential of elionas with a distinct and confident positioning.