Logo Design – Brand Mark, grillhouse sto Psachno, Psachna Evias

Logo Design – Brand Mark – Tagline Creation

Corporate Identity – Creative Applications

© Knowledge Game Design Studio, NIKOLAOS ZISIS

The visual identity of grillhouse sto Psachno was developed to capture the boldness, flavor, and character of a contemporary grill restaurant. The brand mark is built around the profile of an abstract bull, which simultaneously resembles a meat‑cutting blade, creating a clever dual visual reference directly tied to the nature of the business.

The naming is rendered as a freehand, single‑stroke script, giving the brand a handcrafted, authentic feel. The secondary wordmark is set in a heavy, industrial‑style serif typeface, reinforcing the robust and grounded personality of the establishment.

The color palette—dominated by black and yellow—is designed to stimulate appetite, evoke intensity, and immediately attract visual attention, making it ideal for a grill‑focused brand.

All brand applications embrace an eco‑friendly aesthetic, utilizing recycled kraft paper to create a casual industrial mood. This combination of raw materials and strong visual elements enhances the restaurant’s identity and delivers a cohesive, memorable brand experience.