7th National Exhibition of architectural work entitled the VOID, Achaia (second proposal)

Logo Design

Second logo proposal for the competition held by the association of architects Achaia, in view of the 7th National Exhibition of architectural work entitled the void, which was organized in spring 2013 in Patras. The design approach of the word void, becomes through the intersecting elements of the beginning and the end of the term that describe the letters. The result is a consciously unclear geometric complex of empty and full typographic, that operate chromatically per pairs, (black / white = gray / black) to communicate << the desired>> in the most paradox way.