Logo Design – Brand Mark – Corporate Identity – Creative Applications

© Knowledge Game Design Studio, NIKOLAOS ZISIS

The logo design for EXPO LEDTEAM focused on creating a compact wordmark, where EXPO also functions as an abstract standalone symbol. Its structure references the company’s original activity in exhibition booth construction, prior to its evolution into a specialist in large‑scale LED signage manufacturing.

The LEDTEAM descriptor is rendered in a clean sans‑serif typeface, clearly distinguishing the service category and reinforcing the brand hierarchy.

The color palette, featuring blue‑green and dark grey, is applied consistently across all brand applications, conveying technological precision, stability, and a modern visual identity.