Logo Design – Corporate Identity, FOOD FOR HEALTH, Ioanna Sali, Chalkida

Logo Design – Symbol Design

Corporate Identity – Indoor & Outdoor Communication

© Knowledge Game Design Studio, NIKOLAOS ZISIS

The identity of FOOD FOR HEALTH was designed to express the scientific precision, human-centered approach and wellness philosophy that define Ioanna Sali’s dietetics practice. The abstract symbol draws its references from the organic lines of a human body contour, integrated within an irregular circle. These same lines subtly form the IS lettermark, opening the shape of the circle toward the white space and alluding to the dietitian’s initials.

The result is a symbol that is intelligent, abstract and elegantly organic — functioning seamlessly both as a standalone graphic and in combination with the wordmark. Its flexibility allows it to be used in full or in segments, always maintaining its recognizability and serving as the core visual element of the new identity.

The wordmark is set in a custom minimal sans‑serif typeface, clean and contemporary, conveying scientific clarity and professional character. The dietitian’s full name is rendered in a different custom sans‑serif typeface, complementing the overall composition and enhancing the premium aesthetic.

The color palette consists of soft pastel tones, selected to evoke calmness, quality and balance. The body lines, the free‑form IS contour and the full name are presented in a deep aged‑bronze tone, adding depth, elegance and a sense of understated luxury.

The identity was applied across indoor and outdoor communication and signage, forming a cohesive, clean and contemporary system that consistently reflects the scientific approach, human care and health‑focused philosophy that define FOOD FOR HEALTH.