Rebranding Study – Logo Design – Brand Mark – Corporate Identity – Creative Applications

© Knowledge Game Design Studio, NIKOLAOS ZISIS

For this rebranding project, the goal was to preserve the existing “iWP” lettermark, while redesigning it in a more contemporary, abstract, and interconnected form, allowing the three letters to merge into a cohesive visual symbol.

The corporate colors were retained, but applied within a modernized identity system, reflecting the professionalism and forward‑thinking nature of a company specializing in web development and digital presence building.

The supporting wordmark, which clarifies and complements the redesigned lettermark, was created custom‑made, following the same geometric logic and expressed through minimal sans‑serif characters that convey credibility, precision, and brand consistency.