Product Brochure Design, alfa tomata by Alfa Quality Foods, Athens

Product Brochure Design

© Knowledge Game Design Studio, NIKOLAOS ZISIS

For the product four-panel brochure, the iconographic aesthetic of our original design for the five labels (tomato paste, chopped tomatoes, crushed tomatoes, polpa, and pizza sauce) formed the basis for creating a new, more descriptive approach. Explanatory elements were added in the form of a collage: photographs of a wooden bench, bowls, pizza, as well as hands handling the production tools. In each composition, the first level of focus is now the product container, framed by the remaining elements. On the cover, the composition featuring the tomatoes in the bowl, the hands, and the chef’s hat offers an immediate, vivid, and professional introduction to the series. The black-and-white cut-out elements, in harmony with the vibrant red of the tomatoes, create dynamic compositions that clearly showcase the process, quality, and authentic character of the products.