Logo Design – Brand Mark – Label Design

The logo was created in the form of a seal, featuring at its center an abstract, organic curved shape that evokes either a truffle slice or a top view of a mushroom with its stem shown in horizontal cross‑section. Around the perimeter of the implied circle, the company name is set in a serif typeface, reinforcing the product’s classic and authentic character.

The color palette — black, white, and gold — is applied consistently across both the logo and the labels, delivering a clear premium aesthetic closely associated with the high value and rarity of truffles.

The two labels correspond to sunflower oil with white truffle and sunflower oil with black truffle. Their visual differentiation is achieved through the use of the respective color accents, while maintaining a cohesive corporate identity.

The graphic pattern draws inspiration from the vein formations found inside truffles, resulting in a captivating, abstract composition reminiscent of an animal–truffle print. The outcome exudes luxury, refinement, and a subtly otherworldly aesthetic, ideal for high‑end gastronomic products.

The carefully selected slender luxury typefaces enhance the products’ premium character and complete an identity that blends naturalness, tradition, and high quality.