Advertising Design – Slogan Creation
© Knowledge Game Design Studio, NIKOLAOS ZISIS
Design of advertising print campaigns and creation of the slogan, for the participation of M. Strogyloudis & Co. in issues No. 160 and No. 171 of the magazine ARTOPOIIA – ZACHAROPLASTIKI
For issue 160, the company’s promotion focused on its premiere, with a clear application of the STP strategy, which was expressed and transformed through the design and the complementary tagline: “Surrender to the 5 senses.”
The digital montage and composition — atmospheric, refined, and at the same time surreal — create tension, drama, and intrigue. The visual presents a ballet dancer performing, while her dress flows above a giant dessert covered in amarena mirror glaze — a signature product that characterizes the company’s production of pastry and bakery raw materials — all in perfect harmony.
Issue 171 adopts a distinctly festive and more commercial character, showcasing an extensive range of products, with the company’s logo prominently featured in a complete corporate launch ahead of the artoza exhibition.