Design of Two Advertising Prints, M. STROGILOUDIS, origin of quality & creation, Piraeus

Design of Two Advertising Prints – Tagline Creation

© Knowledge Game Design Studio, NIKOLAOS ZISIS

For the two advertising prints created for the company’s presence in different issues of the A–Z BAKERY & PASTRY magazine, we developed a commercial‑driven visual approach with targeted compositions, creative montage and distinct direction for each product.

In the first advertisement, the focus was on the Tsoureki Mix and the Choco Cover. A chocolate‑glazed tsoureki, sliced and filled with rich chocolate, dominates the foreground, acting as the central visual anchor. To the right, a jug pours melted chocolate onto the counter in a tempting, fluid motion that reinforces the sensory appeal of the product. A soft beige‑brown cloth in the background adds warmth and familiarity, while the chocolate‑toned frames of the textual elements complete a cohesive, premium visual atmosphere.

The second advertisement highlights the MILK CHOCO Glaze mirror coating. At the center stands a cake covered in milk‑chocolate mirror glaze, surrounded by floating pieces of milk chocolate that reflect on its glossy surface. The palette—warm chocolate tones paired with soft beige and brown—extends into the typographic frames, enhancing the depth and richness of the composition. A subtle cloth in the background, in slightly warmer hues, adds texture and narrative continuity.

Together, the two advertisements form a unified visual language that communicates clarity, premium character and strong flavor association, while reflecting the brand’s aesthetic values and commitment to quality.