μτφ ΑΡΤΟΠΟΙΕΙΟ, Psaxna Evia

Logo Design – Pictograms – Visual Identity – Creative Applications

© 2014 Knowledge Game Design Studio, NIKOLAOS ZISIS

Logo design study and implementation for one of the most historic bakeries in Evia. Completing a course of 91 years in the production of bakery products since 1923, the most basic imperative was to create a unique abbreviation, which directly communicates the famous name of this family business. The color choice in shades of gold and bronze became a standard on both proposals, showing the origins and value of pure raw materials, while giving prestige and power. Finally the complete visual identity, supplemented with creation of three proposals for a series of pictograms, which correspond to the basic categories of goods produced and offered for sale.