Logo Design – Product Brochure Design, SWEET BOND, Attica

Logo Design – Symbol

Corporate Identity – Product Brochure Design

© Knowledge Game Design Studio, NIKOLAOS ZISIS

SWEET BOND is a new commercial brand in the field of ice cream and confectionery, focused on distributing premium products to B2B clients. Its philosophy is built on quality, innovation and refined aesthetics, with distribution channels in Horeca, Super Markets and Mini Markets across Greece, Cyprus and internationally. The logo was designed to express dynamism, contemporary identity and high added value. The abstract symbol represents a sweet, minimal bond: two pastry‑like loops forming a chain, one inside the other, with the second partially coated in flowing dark chocolate that drips vertically onto the b, tinting it in deep chocolate brown. The symbol and wordmark interact organically, forming an additional conceptual bond that strengthens the brand narrative. The wordmark sweet bond is crafted in a custom minimal sans serif style with subtle luxury details that convey quality and finesse. The emphasis on the lowercase b of bond, with a distinct color shift, creates visual tension and guides the reading of the concept of bonding. The intersection of the b with the O further reinforces the idea of connection, decoding the symbol’s semantic meaning. The overall identity is corporate and timeless, yet familiar, refined and highly readable. The color palette — pistachio green and dark chocolate brown — evokes a world of sweet indulgence while adding freshness, uniqueness and a premium tone. All corporate applications remain faithful to the color codes and the minimal abstract gradients. For the product brochure, an abstract composition of photos and graphics — a whisk, a bowl and floating chocolate pieces — forms a complementary visual signature used across multiple brand applications.