Open Competition for the Logo Design of Union of the Psychologists of Lombardy, Milan Italy (first proposal)

Logo Design – Symbol Design – Brand Identity

© Knowledge Game Design Studio, ΝΙΚΟΛΑΟΣ ΖΗΣΗΣ

The logo concept is inspired by two abstract human profiles placed one inside the other, symbolizing connection, empathy, and the relational nature of psychological practice. The wordmark is set in clean sans‑serif typography, while the color palette — deep grey and light navy blue — conveys calmness, balance, and mental clarity. The overall identity presents a modern and trustworthy visual presence for the Lombardy Psychologists Association.