The logo design reflects the nature and character of the car‑sales company. The distinctive lettermark “B”, representing the brand’s initial, was created with a minimal, dynamic approach, inspired by: the double road divider line, and the double racing stripes often seen on car hoods.

These references communicate speed, motion, and a sporty attitude, aligning the visual identity with the automotive world.

The wordmark, placed beneath the symbol, was custom‑designed using minimal elongated sans‑serif characters, ensuring clarity and a modern, refined presence.

The color palette, dominated by black and white, is applied consistently across all brand applications, delivering professionalism, simplicity, and strong recognizability.